News, Updates & Offers


Christmas Hours 2020

Make Sure You Look Super Fresh For Santa!!

Monday 21st December: 9am - 6pm

Tuesday 22nd December: 9am -6pm

Wednesday 23rd December: 9am - 7pm

Christmas Eve: 9am - 2pm

Christmas Day: CLOSED

Boxing Day: CLOSED

Sunday 27th December: CLOSED

Monday 28th December: CLOSED

Tuesday 29th December: 10am - 4pm

Wednesday 30th December: 10am - 4pm

New Years Eve: 10am - 2pm

New Years Day: CLOSED

Saturday 2nd January: CLOSED

Sunday 3rd January: CLOSED

Monday 4th January: CLOSED

Tuesday 5th January: Normal Hours Resumed

We would like to wish all of our amazing customers and your families a very merry Christmas and a prosperous & healthy New Year!!!!

See you all in 2021!

It can only get better!!


NHS Track & Trace 

The latest information regarding customer information & the NHS Track & Trace

As of Friday 18th September 2020 it became mandatory for all UK businesses to collect customer details for the NHS Track & Trace service. The details required (Name, Address, Contact Number & Email Address) will be saved on our private database but will not be used in any way other for our booking system.

In the unfortunate event we have a case of Covid-19 these details will be passed to the necessary parties so as to notify all concerned.

We ask that all customers use our 'Online Booking' feature to assist us in collecting the aforementioned information.

Thank you for your cooperation.


Guess Who's Back...
Back Again!!

Return of the Jack!

July 29th 2020

It is with great pleasure that we announce the return of a certain Mr Jack Hammond to the 28 West fold. 

Jack will be rejoining us from Tuesday 18th August 2020. He will be taking up the position of Shop Manager to help Rob keep 28 West firmly at the top of it's game.

Jack will be available to book for appointments very shortly so keep your eyes peeled on our social media & the online booking section.

Its nice to have you back, Jack!!


Beard Trims Are Go!

So after some confusion (via the government & media) and trying to get some confirmation, I’m happy to say that we CAN do beard trims!! 

Clients are not obliged to wear face masks/coverings whilst receiving their desired service, as per government guidelines ( Although, you’re more than welcome too if that’s your preference. 

Unfortunately, due to this confusion, and the delay in information, we may not be able to add a beard trim to your service (for those who have already booked appointments & would like one) but will try our best to accommodate them in your allocated time slot, as we still need time between appointments to clean & disinfect, but they are NOW (definitely) AVAILABLE  for future appointments! 

So, long story short, we can’t guarantee you a beard trim on pre-existing appointments but will try our best to include one. 

We can only apologise for the confusion but on this occasion the information had not been forthcoming from the government. 


The  News You've Been Waiting For!!


June 9th 2020

Guys & Gals, we will finally be reopening on Saturday 4th July (although this may still be subject to change)!!!

The booking system is now live and you’re free to book an appointment right now!

Please be advised that there will be significant changes for the foreseeable future and these are as follows...

  • Online booking only (contact details required for ‘Test & Trace’).

  • Limited number of services (unfortunately Beard Trims will not be available due to the wearing of face masks/coverings)

  • Small price increase on all available services (to cover cost of PPE and extra expenditure)

  • One In, One Out (you will be required to wait outside until your barber is free)

  • Maximum of 4 people (5 with parent & child) in the shop at anytime.

  • Only one Parent per Child 

  • Face coverings for all on the premises (we will not supply you with these so please come prepared)

  • Hands sanitised on entry & exit.

  • No bags/backpacks or unnecessary luggage

These restrictions may, or may not, change over time as we learn to work within a ‘new’ normal. We are still waiting for more information regarding our ‘new’ practices and we will keep you updated as and when we have the information available.

When booking online, please pay special attention to your ‘Confirmation Email’ for some basic instructions to help us out.

Also, if you have ANY signs of illness please DO NOT attend your appointment and follow the government guidelines on isolation.

If any of you have any concerns or special requirements please do not hesitate to contact us via email:




Monday 23rd March, 2020

Guys and Girls,

It is with great hesitancy (and a lot of fear of losing what I, and Dee, worked so hard to build) that I announce that 28 West will remain CLOSED for the foreseeable future and all current appointments CANCELLED. After more advice from the government to STAY AT HOME, this is my only choice.

This has been one of the most difficult decisions I've ever had to make but I simply cannot risk the health of all of you, many of whom I class as friends, your families, my staff, myself and those closest to me.

I hope you can appreciate the difficulty in making this decision on a personal level and I pray when this is all over we will pick up from where we left off. I truly value every single one of you. You really are the best!!

I'm determined to keep 28 West going in the long term and appreciate every single bit of support we've received from you all.

Sincerely, thank you.

We'll see you all again soon!

I promise!

Stay At Home. Stay Safe.




Forced Closure

Wednesday 18th March, 2020

Unfortunately, we received word this morning that we may have come in to contact with someone showing symptoms of Covid-19 (Coronavirus) so have taken the precautionary steps of closing for an initial period of 7 days.

We apologise for any inconvienience this may cause but hope you understand that we cannot put our customers, their families and our staff at any unnecessary risk.

Please stay up to date with all the lates via our social media -

Instagram: @28westbarbers

Facebook: 28westbarbershop

Thank you for your understanding at this time.

Stay safe.



January Special

Just Trying To Help Those Purse Strings

January Special OFFER

We understand that at this time of year, after a very expensive festive period, that things can be a little tight financially. So to help you out a little we are running a January Special Offer consisting of *1 x Gent's Cut & 1 x Children's Cut for just £20. 

All you have to do is Call or Book Online, making sure your appointments are on the same day/same time (where possible), and leave the rest up to us.

*Offer only valid for the month of January. Cannot be used in conjunction with any other offer. We also reserve the right to withdraw the offer at any time.


It's Beginning To Look A Lot Like Christmas


November, 2019

So, here we are again. The most wonderful time of the year.

It's been another busy year for us here at 28 West and over the next few weeks its only going to continue. We're going to try our upmost to try and accommodate as many of you as we can, but to make sure you're all looking fresh for Ol' Saint Nick please make sure you get booked in well in advance, using our online booking system at and by calling the shop directly on 01634842522.

Below you will find any and all changes to our trading hours over the last few weeks of December.

Monday 23rd / 9am - 6pm

Christmas Eve / 9am - 2pm

Christmas Day / CLOSED

Boxing Day / CLOSED

Friday 27th / CLOSED

Saturday 28th / 8am - 4pm

Sunday 29th / 10am - 2pm

Monday 30th / CLOSED

New Years Eve / 10am - 2pm

New Years Day / CLOSED

Thursday 2nd / 9am - 7pm

Normal trading hours will resume as 2nd January 2020.


28 West Has A New Addition

We would like to announce that Callum Rich (@clippercal) has joined us here at 28 West in a full time position as Jack's replacement. With over 5 years experience in the trade Callum will be a great addition to the team. He offers the the same level of craftsmanship and detail that you've come to expect from us all at Rochester's only real traditional barbershop.

We hope you'll all make him feel very welcome and look forward to a long and successful business relationship.

So, all that's left for us to say is... Welcome Callum to 28 West.


So Long, Farewell

It's Been Emotional...

June 21st, 2019

So, it is with much sadness that we announce the pending departure of Jack (@jackhammondbarber) from 28 West - Traditional Barbershop. He will be with us for a couple more weeks so until then, it’s business as usual.⠀⠀⠀⠀⠀⠀⠀⠀⠀
We would like to thank Jack for all he has done whilst he has been with us and wish him nothing but success in his new endeavours. It’s been a pleasure having you as part of the 28 West family. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
We will now start our search for Jack’s replacement and carry on doing what we do best.⠀⠀⠀⠀

Rob & Dee⠀⠀⠀⠀⠀


Price Increase

As of April 1st 2019 we will be implementing a new increased price list here at 28 West.

Although minimal, and with much deliberation & feedback from our brilliant & loyal customer base, we have decided that now is the right time for this change.

We apologise for any inconvenience this may cause but hope that you will continue to offer your brilliant support for us here at 28 West - Traditional Barbershop.

Rob, Dee & Jack


King Brown Pomade

We've joined forces with Australia's finest to become Rochester's No.1 Authorised Stockist

Influenced by a time when men dressed with style regardless of their daily pursuits, and products were made to withstand time not trends.  King Brown Pomade offers modern classic products that embody quality and tradition.
Live Like Kings….

The Grooming Spray

DESCRIPTION - A water based grooming spray offering a wide variety of application and styling options.

Add more texture to your look by spraying onto dry or mildy damp hair, style loosely and let dry.

Use as a stand alone product with blow dryer to enhance hair volume.

Increase hold by applying 2-3 sprays after application of your preferred pomade . Reapply throughout the day as needed for added control. 

APPLICATION -Spray on slightly damp or dry hair, build as you go for desired style.

Can also be sprayed directly into hands, rubbed together, and applied throughout hair from back to front.

Spray 3-8 times depending on hair type (approx 3 times for finer hair and up to 8 times for thicker hair). 

Intended for use on its own or paired with desired pomade for more hold.

Finish with a comb to control frizz & flyaways, or with hands for an undone look.

Reapply throughout day for added control and restyling options.


The Premium One

DESCRIPTION - A water based pomade, our PREMIUM pomade offers the same classic styling characteristics as our ORIGINAL but rinses clean with just water.

A modern take on the old oil based classics, keep slick without the grease.

APPLICATION - Work a small amount between the hands and apply to dry or mildly damp hair starting at the back of the hair, be sure apply back to front, side to side to ensure all the hair is coated root to end.

Increase amount used for added hold, defining part lines and securing fly away hairs.

Rinses clean with only water.

The Cream One

DESCRIPTION - This cream pomade is a modern fresh take on the lightweight products of yesteryear. It’s light consistency allows easy application and is great for a natural look, textured styles and thinner hair.

The ‘natural look’ revolution rolls on with this versatile product, light not tight.

APPLICATION - For initial application work a small fingertip size lick between the hands and apply to dry or mildly damp hair starting at the back of the hair, be sure apply back to front, side to side to ensure all the hair is coated root to end.

Increase amount used for added hold, defining part lines and securing fly away hairs.

Will fully remove from hair with water only.

The Matte One

DESCRIPTION - Our matte pomade is the all-rounder for a natural look, textured styles and of course matte look classics.

The unique clay and beeswax blend has the perfect balance to create a pliable dry hold. Fast becoming a must have for traditional lovers of grease and water based alike.

APPLICATION - For initial application work a small fingertip size lick between the hands and apply to dry or mildly damp hair starting at the back of the hair, be sure apply back to front, side to side to ensure all the hair is coated root to end.

Increase amount used for added hold, defining part lines and securing fly away hairs.

Important to note that having a small wax percentage this product does build up over consecutive days. Use less product in days after initial application.

1 shampoo to fully remove product from hair.


Jack'd Up

The Newest Member of 28 West is going Full Time.

As of Tuesday 22nd May, our newest team member, Jack, will be joining us on a full time basis. Some of you will have already met Jack and know what a great addition he is to us here at 28 West.

We're excited about what he has to offer and look forward to progressing the business with him as part of our team.

With Jack taking up a full time position this will allow Dee to go part time (Wednesday, Saturday & Sunday*) to explore more exciting opportunities to take 28 West to the next level.

*please check Dee's availability for Sunday's via the online booking service or by calling 01634 842522.


Sweeps & Dickens Festival

It's that time of the year again when Rochester comes alive to celebrate the World Famous Sweeps Festival. Thousands will descend onto the High Street over the course of the weekend to enjoy all the festivities.

We will be open as usual for all your cutting & styling needs. We are expecting huge crowds so expect some disturbance to the usual services. 

Please be advised that parking will be at a premium over the weekend, so allow yourself plenty of time to get to us if you,ve booked or are thinking of popping in on Saturday or Sunday.


New Addition to 28 West

Meet the new member of the team

28 West would like to welcome Jack Hammond to the 28 West family. Jack studied at the London School of Barbering and has an assortment of weapons in his barbering arsenal. With a huge passion for his chosen career and always willing to learn new skills, Jack will be a great addition to the shop floor. 

For now, Jack will be working Wednesday's and a couple of Sunday's every month, so if you're passing come and treat yourself to a great cut and style from our newest barber.

Welcome to 28 West Jack. Here's to the future!!!


The Perfect Gift for Him

Looking for the perfect gift your thoroughly modern man?

Then why not get them the 28 West Shaving or Beard Set.

Each set contains everything needed for the closest shave or the most perfect beard.

Gentlemen's Shaving Set

Everything you need for the perfect close shave.

Set contains:

Shaving Brush, Straight or Double Edge Razor, 10 Blades, Pre-Shave Oil, Shaving Soap, Moisturiser, Aftershave & Styptic Matches.

28 West Beard Oil
£6 Each
2 for £10 or 3 for £15

Perfect Little Stocking Fillers.

Finding your beard itchy and dry? Then we have the solution for you. Try our very own 28 West Beard Oil.

With 3 Exclusive Scents to choose from you're sure to find one (or two, or even three) that suit you.

West End - Patchouli Oil & Black Pepper Oil

West Grand - Patchouli Oil & Cedar Atlas Oil

West Point - Tea Tree Oil & Black Pepper

**Limited Availability on all Products**


01634 842522

28 High St, Rochester ME1 1PT, UK

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©2017 by 28 West.